Sometimes things need a personal touch. It’s not often I unsheathe my drawing weapon from it’s holster and dust off a stack of printer paper. However when a concept so wacky needs to be brought to fruition, well duty calls!
I’ll forever be proud of this specialty brew at Redline Brewhouse. During my time of employment there the Brewmaster and I would bounce ideas off each other for specialty releases. He had a vision for a thick juicy Double IPA that would be bursting with citrus notes. Being our brewery was automotive themed he tossed the idea out to me for an engine assembled with fruit.
The drawing brought his idea to life. I then painted the drawing in Photoshop. The only thing left was a name. After banging my head against the wall and a few terrible ones, I came up with Peel Out. Our Brewmaster gladly approved and I finished the label via Illustrator and prepped it for sleeve print.
The concept was loved by employees and fans alike. Peel Out became a fan fave and we brought it back to life two years later with an additional two labels. Increase fun-factor and collectability by three!
